Your AI Strategy Is Probably Theater

Most organizations have an AI strategy that's really a press release.

Keynote, 45 to 60 minutes. For executive teams, product leaders, and AI or innovation conferences.

Every company has an AI initiative and a slide about it. Few can tell you where AI actually changes the P&L. Meanwhile, saying no to a pilot has started to look riskier than funding one that never ships, which is exactly backwards.

As AI gets cheaper to implement, weak direction gets more expensive. The companies getting real leverage have someone senior enough, and specific enough, to say where AI doesn't belong. This talk is about being that person.

What the room leaves with

A test for telling real AI leverage from expensive theater
Where AI creates an advantage today, and where it's still noise
A point of view that survives the next hype cycle

How it runs

The press release problem

A slide, a pilot, a quote for the annual report. How to spot a strategy that's really a communications document.
Where the leverage is

The test I use at BoltOS to separate implementing AI from getting an advantage out of it.
The deepfake case

Building an AI enforcement product at SuperBam, where a wrong call meant a legal problem.
The judgment gap

Why cheaper implementation raises the cost of a wrong call, and why most companies are set up to miss it.
What a real point of view looks like

A test the audience can run on their own AI roadmap the next morning.

Where it comes from

BoltOS, Head of Innovation & GTM

I'm shaping product and go-to-market for AI-native infrastructure right now. This is the live version of the argument.
SuperBam, CPO then interim CEO

Built an AI deepfake enforcement product from the ground up, where the output had real legal stakes.
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