001
You're raising
The story has to survive investors who've heard a hundred creator-economy pitches this year. Your own team has to agree on it first, and right now they'd each tell a different version.
01 Advisory
I make the call you've been putting off.
I work mostly with founders in media, creator and rights businesses, usually right around the time a decision has sat on the table too long. What helps then is one person in the room with no position to protect: someone who'll say the thing out loud, and who you can be wrong in front of first. I've been the CPO and the interim CEO at SuperBam, and a founder on the acquired side when Meta bought Packagd. I know what the call costs because I've paid for it.
Ninety minutes, free. You do most of the talking.
Fixed fee
Scoped up front
24h turnaround
No juniors
Remote-first · Cannes, FR
Packagd · co-founder
Acquired by Meta
2019, after the pivot to building for creators
Jogg · CPO
12 wks → 4 wks
product cycle time, rebuilt from zero
BoltOS · go-to-market
5×
qualified pipeline, on a go-to-market I ran
The bases behind the numbers are on the call.
02 Who it's for
Three moments I'm useful in.
Timing matters more than company size. If one of these is where you are this quarter, we should talk.
002
You're deciding what the company is
The roadmap turned into a wish list (the creator tool, the licensing deal, the FAST channel) and every item on it is somebody's favorite. Someone has to say which things die, and it can't be the person who has to work with everyone on Monday.
003
You're mid-transition
A leader left, two teams merged, or a platform changed its terms overnight. The work now is holding it steady and keeping people moving while the new shape gets decided.
03 Engagements
Two ways to work together.
The difference is whether I'm your counsel, or your counsel and your builder.
The Second Chair
Three months · Fixed fee
I sit next to you in the meetings that matter: the board, the term sheet, the hire you can't get wrong. Afterwards I tell you what you missed. Between meetings I'm on your phone, so you can be wrong out loud with me before you have to be right in the room.
You getPrep and a second read on every meeting that matters, and a line that answers inside 24 hours, for three months.
The Six-Month Sprint
Six months · Fixed fee + equity
Everything in the Second Chair, plus I take a team and ship one thing: the market you're entering, the product you're launching, the line of business that has to exist by spring. We write the goal down before we start, specific enough that we'll both know on day 180 whether it shipped.
You getA named outcome, shipped, by a team that can keep running it after I leave.
Full time is a separate conversation, and a much shorter list of companies. If yours might be on it, say so.
+ Standalone workshop
A leadership workshop around one decision.
Bring one strategic question: your AI roadmap, your go-to-market, or how you make money from an audience. Your leadership team is in the room for half a day or a full one, and leaves with a decision and next steps. Think of it as a sprint with the middle taken out.
Half or full dayRemote or in person, plus travel if it's in person
Tell me the question →
+ Before any money moves
The first two weeks are the same for everyone.
Every engagement starts with a call, and the engagement itself is the last thing we get to.
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The first call
Ninety minutes, free. You walk me through everything that's in the way, and I take notes.
-
I read
Your calendar, your tools, what you're telling investors, whatever reports you actually run the company from. Send all of it. We sign a mutual NDA before I open any of it.
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The assessment
A written read of what I see: what's in the way, what I'd do first, what nobody's saying, and the cadence we'd work to.
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The agreement
If the assessment is right, you sign it and we start. If it isn't, you keep it, and I'll tell you who to call instead.
04 How I work
The terms, before you ask.
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I'm not here to fix your culture.
I'm here to find what's standing between your team and the money, and stay until it moves. If that turns out to be how you work, we'll deal with it, and the number stays the target.
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Fixed fee, scoped at the start.
No hourly billing and no surprise invoices; the assessment sets scope and cadence before any money moves.
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Reachable, with a stated turnaround.
Text me and you'll hear back inside 24 hours, unless I've told you ahead of time that I'm away. I'm in Cannes, so my mornings overlap the US East Coast. Emergency calls can happen at any hour with a little warning.
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I do the work.
There's no associate or junior team behind me learning on your budget. You get me, in the room.
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Confidential by default.
The first conversation needs no paperwork. Before I read a single document of yours, we sign a standard mutual NDA, mine or yours, within 24 hours.
05 Case studies
Read the work before you hire it.
Three case studies, written from the inside, about what the decision looked like at the time and what it cost.
Making the decision is half of it. The other half is whether the team is still standing to run it. When I stepped into the interim seat, there were no team exits during my tenure. That never shows up in a strategy memo, and it's the part I'm proudest of.
“He proposed and executed a full rebuild of our ingestion technology, and the resulting efficiencies and speed enabled a strategic shift in both our operations and our sales. Both teams could now go after large libraries, bringing in more revenue at higher margins.”
SuperBam · 2024 – 2026
The call to start over at SuperBam
Four half-built ingestion projects stitched into one slow process. Stopping all of it, and what that decided about the company.
Read the case study → Packagd → Meta · 2017 – 2023What you learn when you stop building and start listening
Two products nobody asked for, the pivot that came from finally listening to creators, and the acquisition that followed.
Read the case study → Hulu · 2008 – 2012Comedy Time and the format problem at Hulu
An early lesson in packaging: why how content is shaped matters as much as the content, and what it taught me about product.
Read the case study →Want the thinking before the engagement? The Lens walks through how I read a creator's business in three questions, with real examples.
06 Start here
Tell me the problem.
If you're not sure which shape fits, don't pick one. Ask for the call, tell me what's not working, and you'll hear within 48 hours whether I can help.
- A board meeting you're not sure you'll walk out of with the answer
- A hire you can't get wrong
- A decision you can't take back