You're raising
The story has to survive people who've heard a hundred like it. Which means your own team has to agree on it first, and right now they'd each tell a different version.
Most founders aren't short a strategy. They're short one person in the room with no position to protect — someone who'll say the thing out loud, and who they can be wrong in front of first. I've been the CPO, the interim CEO, and the founder on the acquired side, so I know what the call costs, because I've paid for it.
Ninety minutes, free. You talk, I listen. Nothing gets pitched.
Not a stage or a headcount — a moment. If you recognize the one you're in, we should talk.
The story has to survive people who've heard a hundred like it. Which means your own team has to agree on it first, and right now they'd each tell a different version.
The roadmap became a wish list and every item on it is somebody's favourite. Someone has to say which things die, and it can't be the person who has to work with everyone on Monday.
A leader left, two teams merged, a mandate landed from above. The work now is holding it steady and keeping people moving while the new shape gets decided.
The difference is whether I'm your counsel, or your counsel and your builder.
Three months · Fixed fee
I sit next to you in the meetings that matter — the board, the term sheet, the hire you can't get wrong — and afterwards I tell you what you missed. Between meetings I'm on your phone: a place to be wrong out loud before you have to be right in the room.
You getOne person with no position to protect in your most critical meetings, and on your phone between them.
Six months · Monthly + equity
Everything in the second chair, plus I take a team and ship one thing: the market you're entering, the product you're launching, the line of business that has to exist by spring. You name the goal before we start — "make things better" isn't one. I run it as your fractional CPO.
You getA named outcome, shipped, and a team that did it with you rather than watched me do it.
Not fractional and not counsel: the role, on your team, a hundred percent. That's a different conversation from anything on this page, and a much shorter list of companies. If yours is one, say so.
Tell me →Bring one strategic question — your AI roadmap, go-to-market, or how you make money from an audience. Half a day, your leadership team in the room, a decision and next steps on the table by the end. It's a sprint with the middle taken out.
Tell me the question →You don't buy an engagement on this page. You book a call, and the engagement is the last thing we get to.
Ninety minutes, free. You talk about everything that's in the way. I listen and take notes. Nothing gets pitched.
Your calendar, your tools, what you're telling investors, whatever reports you actually run the company from. Send it all.
A written read of what I see: what's in the way, what I'd do first, what nobody's saying out loud, and the cadence we'd work to.
If the assessment is right, you sign it and we start. If it isn't, you keep it, and I'll tell you who to call instead.
I'm here to name what's standing between your team and the money, and stay until it moves. If what's in the way turns out to be how you work, we'll deal with that — but the target is always the number.
No hourly billing and no surprise invoices. The assessment sets the price and the cadence before any money moves.
Text me. You'll hear back inside 24 hours except where I've told you otherwise, and I'll tell you in advance when I'm unavailable. I'm in Cannes, so mornings overlap the US East Coast, and emergency calls happen with a little warning whatever the time zone.
No associates, no junior team, no one learning on your budget. You get me, and you get me in the room.
No NDA for the first conversation. For project work, a standard mutual NDA within 24 hours.
Three case studies, written from the inside, about what the decision looked like at the time and what it cost.
The work isn't only what gets decided — it's whether the team is still standing to run it. When a chief executive left abruptly and I stepped into the interim seat, there were no team exits during my tenure. That part doesn't show up in a strategy memo, and it's the part I'm proudest of.
Four half-built ingestion projects stitched into one slow process. Stopping all of it, and what that decided about the company.
Read the case study → Packagd → Meta · 2016 – 2023Two products nobody asked for, the pivot that came from finally listening to creators, and the acquisition that followed.
Read the case study → Hulu · 2007 – 2012An early lesson in packaging: why how content is shaped matters as much as the content, and what it taught me about product.
Read the case study →Want the thinking before the engagement? The Lens walks through how I read a creator's business in three questions — with real examples.
If you're not sure which shape fits, don't pick one. Book the call, tell me what's not working, and you'll hear within 48 hours whether I can help.