01 Advisory

Strategy from someone who's had to ship it.

I've been the CPO, the interim CEO, and the founder on the acquired side of the table. When I tell you what to build, I also know what it costs to be wrong, because I've paid it. The work is fixed-fee, scoped up front, and led with the argument rather than the deck.

Start a conversation See the engagements
Fixed fee Scoped up front No juniors Remote-first · Cannes, FR
02 Who it's for

Three rooms I'm useful in.

If you recognize yourself in one of these, we should talk. If you don't, the first conversation is still free and I'll tell you who to call instead.

001

Founders before Series B

Media and creator-economy companies with a product and some revenue that need to decide what the company actually is before the next round decides for them.

002

Exec teams with an AI mandate

Leadership teams that have been told to do something with AI and now have a budget, a pilot, and no thesis. The pilot is not the strategy.

003

Platforms rebuilding creator relationships

Companies whose business runs on creators, and who are learning the hard way that dashboards aren't relationships and payouts aren't loyalty.

03 Engagements

Three shapes. Pick the one that matches the problem.

Every engagement starts with a written point of view and ends with a decision. The difference is how far I ride along after that.

01 Diagnostic

The Read

Two weeks · Fixed fee

I talk to your team, read everything you've got, and hand back a written point of view: what to build, what to kill, and what nobody is saying out loud. Most engagements start here.

You get

A strategy memo the whole team can read in twenty minutes, and a working session to argue about it.

From $10kCredited toward a sprint or retainer Ask about The Read →
02 Project

The 90-Day Sprint

Ninety days · Fixed fee

One strategic question taken all the way to a decision: product direction, go-to-market, or positioning. Weekly working sessions with the people who own the outcome, and a half-day workshop with the full leadership team to lock it.

You get

A document the board can read and a plan the team can actually run, with the trade-offs written down instead of argued about later.

$25k – $50kScoped to the question Ask about a sprint →
03 Standing

Retainer

Monthly · Three seats, total

A standing sparring partner for founders and operators who want someone with scar tissue in the room before the decision, not after. Weekly calls, async access between them, and the honest read every time.

You get

Me, on call. I hold three of these at a time so the ones I hold get real attention.

From $8k / monthThree-month minimum Ask about a seat →

Need a standalone half-day workshop for your leadership team on AI, go-to-market, or audience monetization? That's a sprint with the middle taken out. Tell me the question and I'll scope it.

04 How I work

The terms, before you ask.

  • Narrative first.

    I think in stories before slides and I lead with the argument. If you need a deck before you'll engage with the problem, we'll frustrate each other.

  • Fixed fee, scoped at the start.

    No hourly billing and no surprise invoices. We agree the question and the deliverable before any money moves.

  • I do the work.

    No associates, no junior team, no one learning on your budget. You get me, and you get me in the room.

  • Confidential by default.

    No NDA for the first conversation. For project work, a standard mutual NDA within 24 hours.

  • Remote-first, Cannes-based.

    Mornings overlap with the US East Coast. I travel in Europe when the work needs a room, and it's a train, not a flight.

  • I'll say no fast.

    If I'm not the right person, you'll hear it in the first conversation, with a name of someone who is.

05 Receipts

Read the work before you hire it.

Three case studies, written from the inside, about what the decision looked like at the time and what it cost.

SuperBam · 2023 – 2026

Holding the line at SuperBam

Chief Product Officer to Interim CEO in the middle of a real restructuring. What the seat tests, and what narrative-first leadership looks like when the numbers are bad.

Read the case study → Packagd → Meta · 2016 – 2023

What you learn when you stop building and start listening

Two products nobody asked for, the pivot that came from finally listening to creators, and the acquisition that followed.

Read the case study → Hulu · 2007 – 2012

Comedy Time and the format problem at Hulu

An early lesson in packaging: why how content is shaped matters as much as the content, and what it taught me about product.

Read the case study →
06 Start here

Tell me the problem.

If you're not sure which engagement fits, don't pick one. Tell me what's not working and I'll tell you within two working days whether I can help and what it would cost.

Start a conversation LinkedIn ↗
  • Product direction when the roadmap has become a wish list
  • Go-to-market for something that doesn't have a category yet
  • Positioning and narrative for a round, a board, or a launch
  • An AI strategy that survives contact with the P&L
  • Creator and audience monetization that isn't just a dashboard
  • A second opinion before a decision you can't take back