Play with the argument.
The essays make a case about the creator economy. These let you test it: a year as a creator, the real cost of an upload schedule, three questions to ask before you sign a deal. All free, with no login.
The Feed
Fifty-two weeks to turn forty views into a living.
Reach is not an income, and the schedule that buys reach is the one that burns creators out.
A creator life sim. Five platforms that each want something different, one stress meter, an algorithm that changes its mind without telling you, and eight ways it ends. Every run is different.
Burn Rate
Can you afford your own upload schedule?
Most upload schedules cost more hours than the person running them has.
Pick a format and a platform. Burn Rate tells you what the schedule costs in hours a week, whether you can actually cover it, and what to cut first.
The Lens
Is this creator building something, or renting attention?
Follower count tells you nothing about whether a creator is building a business or borrowing an audience.
Three questions for telling creators who are building a business from creators who are borrowing an audience. None of them are about follower count. Built for brand teams, platforms, and anyone signing a creator deal.
80% of Your Comments Are Robots
A love letter to LinkedIn.
Almost everything you have been told about the LinkedIn algorithm is folklore, and the part LinkedIn published is short.
Twelve weeks of LinkedIn posting decisions for a founder with a headline and a pipeline to fill. Every result is stamped Proven, Measured, Disputed or Invented, with the source one tap away.
A spreadsheet never changed anyone's mind.
Most of what I write comes down to one claim: the platforms reward things they don't say they reward, and the bill lands on the people making the content. A game or a calculator makes that felt in about twenty minutes in a way an essay can't.
New ones show up here as I build them. If you want to know when, Building Value is where I say so. If you want one built for your team or your event, get in touch.