43°33'N 7°01'E
Cannes, FR · 2025
Jason Nellis at his desk

About Jason Nellis

Cancer didn't stop me,
so why should a bad quarter?

The diagnosis came at 19. Everything since has been one long argument against deferring the interesting life.

Near Cannes, France Father of Kit & Ace Northwestern '06 Builder since Hulu
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01 · The longer story

Why behind
the career.

The part a résumé leaves out.

When I was 19, doctors found Stage 2B Hodgkin's lymphoma. I was at Northwestern, a theatre major, a lot more at home onstage than in an exam room. I did the chemo and the radiation and finished school anyway — then moved to Los Angeles instead of back to the East Coast, because by then playing it safe had a cost I could actually feel.

"Someday" stopped being a safe assumption that year. It never really came back.

That urgency turned into a pattern: find something worth building and get to it before the rest of the room realizes it's worth building. It took me through Hulu's early years, a company I co-founded that Facebook acquired, a stint building Live Shopping inside Meta as its first Founder in Residence, and eventually the Interim CEO seat at SuperBam in the middle of a real crisis.

None of it followed a strategy document. It followed a read on systems — which ones were about to break open, which ones needed someone to care more carefully than the people already in charge. I think in stories before slides, and I lead with the narrative. That frustrates the people who want a deck before they'll engage with the problem. It works on everyone else.

In April 2025 I moved the family to the south of France. Not a sabbatical, not a gesture — a bet that the life we'd been optimizing for in LA wasn't the one we actually wanted. I write, advise, and build from here now. Kit and Ace are the best evidence it's working.

02 · Career arc

Process
log.

Click an entry to expand

Joined during Hulu's formative years and started in content partnerships — content strategy for accounts from the White House to NBCUniversal — before moving into product and growth as streaming scaled. Learned the gap between a good idea and a shippable product, and came away with a permanent taste for building at scale.

StreamingPartnershipsProduct
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Ran editorial product at PBS, then left to found a marketing agency. Sold it, and learned the painful version of a lesson that stuck: strategy is cheap. Execution thrash is where companies die.

EditorialFounderLessons learned

Co-founded Packagd. Facebook acquired it in 2019, where the team built Live Shopping for the Commerce group. After moving to Meta's New Product Experimentation team, I led Super, a live streaming app, and became the team's first Founder in Residence — a startup operator's seat inside a very large machine.

AcquisitionLive commerceNPE
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Signed on as Chief Product Officer, first at Jogg, then SuperBam, running product across creator IP protection, content monetization, and AI deepfake enforcement. Stepped into the Interim CEO seat in Q1 2026 to steer the company through a real restructuring — the kind of seat that tests whether the narrative-first thing is real or just something you say.

Creator economyIP protectionLeadership

Director of Innovation at BoltOS, building the product infrastructure that turns creator and brand relationships into revenue, not just dashboards. Alongside that, building Akaeon Corp with Jenn: a media and events company, early stage.

AI strategyVenture buildingLive

"Strategy is cheap. Execution thrash is where companies die."