About Jason Nellis

“Someday” stopped being
a safe assumption at 19.

That was the year of the cancer diagnosis. Everything since has been one long argument against deferring the interesting life.

Near Cannes, France Father of two Northwestern '06 Builder since Hulu
52°30'N 13°16'E
IFA Berlin · 2026
Jason Nellis speaking with a microphone on a panel at IFA Berlin
01 · The longer story

What the résumé
leaves out.

When I was 19, doctors found Stage 2B Hodgkin's lymphoma. I was at Northwestern, a theatre major, a lot more at home onstage than in an exam room. I did the chemo and the radiation and finished school anyway. Then I moved to Los Angeles instead of back to the East Coast, because by then playing it safe had a cost I could actually feel.

That urgency turned into a habit: find something worth building and get there before the rest of the room notices. It runs through everything in the log below, from Hulu's early years to the interim CEO seat at SuperBam.

I went to Northwestern to be an actor. I don't mention it to be charming. It's half of how I work. Four years of theatre and improv is four years of training in reading a room: who has stopped talking, what the scene is actually about underneath the words everyone agreed to say, when to hold a beat instead of filling it. I spent the next twenty years inside things as they scaled, paying attention to which decisions made people money and which ones quietly cost them. The useful part is having both.

Plenty of operators can read a P&L. Fewer can tell you what the room isn't saying while you read it.

The through-line has been a read on systems: which ones were about to break open, and which ones needed someone to care more carefully than the people already in charge. I think in stories before slides. That frustrates the people who want a deck before they'll engage with the problem. It works on everyone else.

In April 2025 I moved the family to the south of France. We bet that the life we'd been optimizing for in LA wasn't the one we actually wanted. I write, advise, and build from here now. Two kids who think a Tuesday market is normal are the best evidence it's working.

02 · Career arc

Career
log.

Click an entry to expand

Joined during Hulu's formative years and started in content partnerships, running content strategy for accounts from the White House to NBCUniversal, before moving into product and growth as streaming scaled. Across a book of seventy-plus partners I grew revenue and viewership by as much as 200% over goal, and built the go-to-market for If I Can Dream, Hulu's first exclusive original.

StreamingPartnershipsProduct
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Ran editorial product at PBS, then left to found a marketing agency: a solo consultancy that grew into a four-person shop, from $35k of revenue in year one to $125k in year two. Sold it to Brllnt in 2016 and left three months after the deal. That October I joined Vizio as Senior Product Marketing Manager, and in March 2017 I left to co-found Packagd.

EditorialFounderExit

Co-founded Packagd. The decision that mattered was killing a finished iPhone app nobody was using and rebuilding around the creators themselves. That produced the relationships, and sixty of the top hundred tech creators on YouTube, that made the rest possible. After Facebook acquired the company in 2019, the team built Live Shopping for the Commerce group and a native gift-certificate platform that gave small businesses a way to take cash during lockdown. Then, on Meta's New Product Experimentation team, I built and launched Super, a live streaming app, and became the team's first Founder in Residence: a startup operator's seat inside a very large machine.

AcquisitionLive commerceNPE
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Signed on as Chief Product Officer, first at Jogg, then SuperBam, running product across creator IP protection, content monetization, and AI deepfake enforcement. At Jogg I rebuilt the product process from nothing (PRD standards, TAM discipline, a real QA cadence) and cut development time on most feature sets from twelve weeks to four. At SuperBam I rebuilt content ingestion from the ground up and shipped an AI deepfake-analysis platform alongside new payment and client-reporting systems. Later I stepped into the interim CEO seat. There were no team exits during my tenure, and that's the part I'm proudest of.

Creator economyIP protectionLeadership
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Director of Innovation at BoltOS, building the product infrastructure that turns creator and brand relationships into revenue. Alongside that, I'm building Akaeon Corp with my wife, Jenn: a media and events company, early stage.

AI strategyVenture buildingLive
03 Where I'm useful now

Where to go from here.

Most of my work now is with founders and leadership teams in media, creator and rights businesses, usually when a decision has sat on the table too long.