43°33'N 7°01'E
Cannes, FR · 2025
Jason Nellis at his desk

About Jason Nellis

Performer who writes.
Builder who thinks.
Father who shows up.

The career came after the diagnosis. The diagnosis came at 19. Everything since has been an argument against deferring the interesting life.

Near Cannes, France Father of Kit & Ace Northwestern '06 Builder since Hulu
01 · The longer story

Why behind
the career.

Official bio - written in third person for press and event use.

When Jason was 19, doctors told him he had Stage 2B Hodgkin's lymphoma. He was in college at Northwestern, a Theatre major, more comfortable onstage than in a doctor's office. He went through chemo and radiation and still finished school. Then moved to Los Angeles instead of back to the East Coast, because playing it safe now had a cost he could actually feel.

"Someday" stopped being a safe assumption that year. It never really came back.

That urgency turned into a professional pattern: find something worth building, figure out where the real leverage sits, and go after the thing nobody else is paying attention to yet. It took him through Hulu's early years, a co-founded company that Facebook acquired, a stint building Live Shopping inside Meta as the company's first Founder in Residence, and eventually the Interim CEO seat at SuperBam during a genuine crisis.

None of those moves followed a strategy document. They followed a read on systems; which ones were ready to break open, which ones needed someone to care more carefully than the people already in charge. He's a high-context thinker who leads with narrative first. That confuses people who want a slide deck before they want to understand the problem. It works for almost everyone else.

In April 2025, he moved his family to the south of France. Not a sabbatical, not a gesture; a restructuring of what a life looks like once you stop optimizing for someone else's definition of success. He writes, advises, and builds from there. Kit and Ace are the best evidence it's working.

02 · Career arc

Process
log.

Click an entry to expand

Joined during Hulu's formative years and started in content partnerships — content strategy for accounts from the White House to NBCUniversal — before moving into product and growth as streaming scaled. Learned the gap between a good idea and a shippable product, and came away with a permanent taste for building at scale.

StreamingPartnershipsProduct
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Ran editorial product at PBS, then left to found a marketing agency. Sold it, and learned the painful version of a lesson that stuck: strategy is cheap. Execution risk is where companies actually die.

EditorialFounderLessons learned

Co-founded Packagd. Facebook acquired it in 2019, where the team built Live Shopping for the Commerce group. After moving to Meta's New Product Experimentation team, Jason led Super, a live streaming app, and became the team's first Founder in Residence; a startup operator's seat inside a very large machine.

AcquisitionLive commerceNPE
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Signed on as Chief Product Officer, first at Jogg, then SuperBam, running product across creator IP protection, content monetization, and AI deepfake enforcement. Stepped into the Interim CEO seat in Q1 2026 to steer the company through a real restructuring; the kind of role that actually tests a narrative-first operator instead of just describing one.

Creator economyIP protectionLeadership

Director of Innovation at BoltOS, building the product infrastructure that turns creator and brand relationships into something monetizable, not just measurable. Alongside that, building Akaeon Corp with Jenn: a media and events company, early stage.

AI strategyVenture buildingLive

"Strategy is cheap. Execution risk is where companies actually die."