“Someday” stopped being
a safe assumption at 19.

That was the year of the cancer diagnosis. Everything since has been one long argument against deferring the interesting life.

Near Cannes, France Father of two Northwestern '06 Builder since Hulu
Jason Nellis speaking with a microphone on a panel at IFA Berlin

What the résumé
leaves out.

When I was 19, doctors found Stage 2B Hodgkin's lymphoma. I was at Northwestern, a theatre major, a lot more at home onstage than in an exam room. I did the chemo and the radiation and finished school anyway. Then I moved to Los Angeles instead of back to the East Coast, because by then playing it safe had a cost I could actually feel.

That urgency turned into a habit: find something worth building and get there before the rest of the room notices. It runs through everything in the log below, from Hulu's early years to the interim CEO seat at SuperBam.

I went to Northwestern to be an actor. I don't mention it to be charming. It's half of how I work. Four years of theatre and improv is four years of training in reading a room: who has stopped talking, what the scene is actually about underneath the words everyone agreed to say, when to hold a beat instead of filling it. I spent the next twenty years inside things as they scaled, paying attention to which decisions made people money and which ones quietly cost them. The useful part is having both.

Plenty of operators can read a P&L. Fewer can tell you what the room isn't saying while you read it.

I think in stories before slides. That frustrates the people who want a deck before they'll engage with the problem. It works on everyone else.

In April 2025 I moved the family to the south of France. We bet that the life we'd been optimizing for in LA wasn't the one we actually wanted. I write, advise, and build from here now. Two kids who think a Tuesday market is normal are the best evidence it's working.

Career log.

Newest first. The same history is on LinkedIn ↗

  1. Apr 2026 – Present

    BoltOS

    • Head of Innovation & GTM

    I lead innovation and go-to-market: the product and the commercial team selling creator intelligence to Premier League and Bundesliga clubs and global media brands. Qualified pipeline grew fivefold in my first six months.

  2. Oct 2024 – Apr 2026

    SuperBam

    • Interim CEO Jan 2026 – Apr 2026
    • Chief Product Officer Oct 2024 – Apr 2026

    Rebuilt content ingestion from the ground up, then ran the company as interim CEO. There were no team exits during my tenure.

    Read the case study →
    The longer version

    Product spanned creator IP protection, content monetization and AI deepfake enforcement. Alongside the ingestion rebuild I shipped an AI deepfake-analysis platform and new payment and client-reporting systems. Later I stepped into the interim CEO seat, and the no-exits part is what I’m proudest of.

  3. Jun 2023 – Sep 2024

    Jogg

    • Chief Product Officer

    Rebuilt the product process from nothing and cut development time on most feature sets from twelve weeks to four.

    The longer version

    That meant PRD standards, TAM discipline and a real QA cadence, none of which existed when I arrived.

  4. Sep 2019 – Apr 2023

    Meta

    • Founder in Residence, New Product Experimentation Dec 2022 – Apr 2023
    • Product Lead → Product Director, Super Feb 2021 – Dec 2022
    • Strategic Partner Manager, Commerce Partnerships Sep 2019 – Feb 2021

    Built Live Shopping’s first managed partner program for the Commerce group, then built and launched Super, a live streaming app, on the New Product Experimentation team.

    The longer version

    The team also built a native gift-certificate platform that gave small businesses a way to take cash during lockdown. After Super I became New Product Experimentation’s first Founder in Residence: a startup operator’s seat inside a very large machine.

  5. Mar 2017 – Aug 2019

    Packagd acquired by Meta

    • Co-Founder, Creator Engagement & Product

    Rebuilt the company around creators, brought on sixty of the top hundred tech creators on YouTube, and was acquired by Facebook in 2019.

    Read the case study →
    The longer version

    The decision that mattered was killing a finished iPhone app nobody was using and rebuilding around the creators themselves. That produced the relationships that made the rest possible.

  6. Nov 2016 – Apr 2017

    VIZIO

    • Senior Manager, Product Marketing

    Joined after selling my agency, and left to co-found Packagd.

  7. Feb 2013 – Apr 2016

    Overachiever Media acquired by Brllnt

    • Founder & Owner

    Grew a solo consultancy into a four-person shop, from $35k of revenue in year one to $125k in year two, and sold it to Brllnt in 2016.

    The longer version

    After Hulu I ran editorial product at PBS, then left to found the agency. I stayed three months after the sale to see the deal through.

  8. Jan 2008 – Aug 2012

    Hulu

    • Content Partner Manager Nov 2009 – Aug 2012
    • Technology Coordinator Jan 2008 – Nov 2009

    Ran content strategy for a book of seventy-plus partners, from the White House to NBCUniversal, growing revenue and viewership by as much as 200% over goal.

    Read the case study →
    The longer version

    I joined during Hulu’s formative years, and built the go-to-market for If I Can Dream, Hulu’s first exclusive original.