Notes from inside the creator economy.
Essays and case studies, written from the south of France.
Start with a framework: The Lens, on whether a creator is building something or renting attention
Who counted, and what are they selling?
Sourcing every rule in a playable model of the LinkedIn feed left four that LinkedIn published, and a long list from people with something to sell.
Read essay →
Sep 21, 2026
The call to start over at SuperBamFour half-built ingestion projects stitched into one slow process. Stopping all of them decided what kind of company SuperBam was.
Case study
6 min
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Jul 15, 2026
What you learn when you stop building and start listeningPackagd built two products creators never asked for. What got the team acquired by Meta was learning to listen instead.
Case study
3 min
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Jul 13, 2026
Comedy Time and the format problem at HuluA stand-up comedy library was stuck at $400 a month in revenue. Repackaging the same footage took it to $4,000.
Case study
2 min
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Feb 17, 2026
Every generation blames the next mediumMoral panic about new media is as old as the printing press. What the BAFTAs had to do with it.
Creator economy
1 min
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Feb 9, 2026
Dump your algorithm. Follow people instead.The Discover tab is optimized for engagement. Following people you chose works better.
Strategy
1 min
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Sep 19, 2025
Live video still can't figure out the moneyTen years of trying to make live commerce work, and why the economics keep breaking the same way.
Product
1 min
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Aug 26, 2025
Time zones aren't chaos. They're structure.What working across eight time zones taught me about async communication and the myth of synchrony.
Leadership
1 min
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Aug 13, 2025
Hulu made my career. Now it's really gone.What it meant to be there at the beginning, and what it means to watch it end.
Reflection
2 min
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Jul 14, 2025
We moved to Europe to change our livesWhy we left LA for the south of France, and what we were actually trying to change.
Life
2 min
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