Writing Essays & observations
Ideas with receipts.
Strategy, story, and the creator economy — written from the south of France. Occasionally urgent, rarely short.
Start with a framework: The Lens — is a creator building something, or renting attention?
JN · 2026
● Writing
The call to start over at SuperBam
Four half-built ingestion projects stitched into one slow process. The fix wasn't finishing them. It was stopping, and deciding what kind of company SuperBam was.
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Jul 2026
What you learn when you stop building and start listeningPackagd built two products creators never asked for. What got the team acquired by Meta was learning to listen instead.
Case Study
3 min
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Jul 2026
Comedy Time and the format problem at HuluA stand-up comedy library was stuck at $400 a month in revenue. The fix wasn't the content — it was the format.
Case Study
2 min
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Feb 2026
Every generation blames the next mediumWhy moral panic about new media is as old as the printing press — and what the BAFTAs had to do with it.
Creator Economy
1 min
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Feb 2026
Dump your algorithm. Follow people instead.The Discover tab is optimized for engagement, not for you. There's a better way.
Strategy
1 min
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Sep 2025
Live video still can't figure out the moneyTen years of trying to make live commerce work — and why the economics keep breaking the same way.
Product
1 min
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Aug 2025
Time zones aren't chaos. They're structure.What working across eight time zones taught me about async communication and the myth of synchrony.
Leadership
1 min
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Aug 2025
Hulu made my career. Now it's really gone.What it meant to be there in the beginning — and what it means to watch it end.
Reflection
2 min
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Jul 2025
We moved to Europe to change our livesNot for a vacation. Not for an adventure. For a different answer to what a life is for.
Life
2 min
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