I'm Jason Nellis — a strategist, writer, and speaker who's been inside the creator economy since before it had a name — from early streaming to social commerce to AI-driven IP protection. I translate ambiguity into direction, and direction into things that actually ship.
Twenty years of building from the inside — early streaming to social commerce to AI-driven IP protection.
Started in content partnerships — strategy for accounts from the White House to NBCUniversal — and moved into product and growth as streaming scaled. Learned the real distance between a good idea and a shippable one, and a permanent taste for building at scale.
Co-founded an influencer monetization startup, acquired by Facebook. Built Facebook Live Shopping inside NPE. Became Meta's first Founder in Residence.
Built the product org from the ground up — creator IP protection, monetization infrastructure, an AI deepfake takedown system. Stepped in as Interim CEO in Q1 2026.
A live snapshot, updated when something changes. Based in the south of France, working globally.
Get in touchFocused on where AI creates real leverage inside enterprise systems — and where it mostly doesn't.
Early days — the kind of work that's mostly invisible until it suddenly isn't.
Near Cannes with my family. My kids are learning French faster than I am. The move was right.