01 Product Strategy & Go-to-Market

I helped creators build careers when content was still just a hobby.

I help media and creator-economy leaders decide what to build next — and how to turn an audience into a business. Keynotes, workshops, and advisory.

I'm Jason Nellis. I was at Hulu when streaming was still a legal gray area, co-founded a company Facebook bought, and ran product where AI meets creator IP. These days I lead innovation at BoltOS and am building Akaeon. The early, unnamed, is-this-even-a-business part is the part I'm good at.

Or read the writing →

JN · 2026
Jason Nellis
● Cannes, FR
2008
Building in media since
3
Companies co-founded
2019
Packagd acquired by Meta
2
Now building — BoltOS & Akaeon
.
03 Selected work

The career, in three acts.

Nearly twenty years of building from the inside — mostly on things that didn't have a category yet.

LinkedIn ↗
01
001 / 2008 – 2012
Learning on the Go

Hulu — content & product

Started in content partnerships — strategy for accounts from the White House to NBCUniversal — and moved into product and growth as streaming scaled. Learned the distance between a good idea and a product people will actually use, and got a permanent taste for building at scale.

Content · Product Media · Streaming
02
002 / 2016 – 2023
Acquired → Meta

Packagd — co-founder

Co-founded an influencer monetization startup, acquired by Facebook. Built Facebook Live Shopping in the Commerce org, then moved to NPE to build and launch Super. Became the team's first Founder in Residence.

Co-Founder Social Commerce · Meta
03
003 / 2024 – 2026
CPO → Interim CEO

SuperBam — chief product officer

Built the product org from the ground up — creator IP protection, monetization infrastructure, an AI deepfake takedown system. Later stepped into the interim CEO seat.

CPO / Interim CEO Creator Economy · IP

Act four is already underway — leading innovation at BoltOS, building the product infrastructure that turns creator and brand relationships into revenue, and co-founding Akaeon, an early-stage media and events company.

04 Recent writing

Thinking out loud about the creator economy — usually because something wasn't sitting right.

All essays
2026 · 09 · 21 The call to start over at SuperBam6 min Case Study → 2026 · 07 · 15 What you learn when you stop building and start listening3 min Case Study → 2026 · 07 · 13 Comedy Time and the format problem at Hulu2 min Case Study → 2026 · 02 · 17 Every generation blames the next medium1 min Creator Economy →
Building Value with Jason Nellis — How creative work becomes a business
06 The podcast
Relaunching Q4 2026

Building Value is coming back.

How creative work becomes a business.

A hundred-plus conversations with the operators, founders, and creators turning creative work into real businesses — rebuilt with a new look and a sharper focus. Get on the list and you'll hear the moment it's back.

Listen & get notified