I build the products, and the commercial engine behind them, that turn an audience into a business. I've done it since 2008 across streaming, social commerce and creator platforms, from the first release to the first renewal.
I'm Jason Nellis. I was at Hulu when streaming was still a legal gray area, co-founded a company Facebook bought, launched Live Shopping and Super inside Meta, and stepped in as interim CEO at SuperBam. At BoltOS I lead innovation and go-to-market, selling creator intelligence to Premier League and Bundesliga clubs and global media brands. My best work happens where a product has to start paying for itself.
MIPCOM · Cannes · 12–15 Oct 2026 I'll be on the floor at the Palais des Festivals all week. In town? Let's find a table.
$400 → $4,000monthly revenue · same content At Hulu, repackaging an existing comedy library into themed compilations multiplied its monthly revenue tenfold — same footage, a different format. Read the case study →Nearly twenty years of building from the inside — mostly on things that didn't have a category yet.
Started in content partnerships — strategy for accounts from the White House to NBCUniversal — and moved into product and growth as streaming scaled. Learned the distance between a good idea and a product people will actually use, and got a permanent taste for building at scale.
Co-founded an influencer monetization startup, acquired by Facebook. Built Facebook Live Shopping in the Commerce org, then moved to NPE to build and launch Super. Became the team's first Founder in Residence.
As CPO at Jogg I rebuilt the product process from zero and cut cycle time from twelve weeks to four. At SuperBam I ran creator IP protection, monetization infrastructure and an AI deepfake takedown system, rebuilt the ingestion pipeline for roughly four times the throughput, and stepped into the interim CEO seat.
Act four is underway at BoltOS, where I lead innovation and go-to-market: the product and the commercial team that turn creator and brand relationships into revenue.
Fifty-two weeks to turn forty views into a living.
Tests the claimReach is not an income, and the schedule that buys reach is the one that burns creators out.
Can you afford your own upload schedule?
Tests the claimMost upload schedules cost more hours than the person running them has.
Is this creator building something, or renting attention?
Tests the claimFollower count tells you nothing about whether a creator is building a business or borrowing an audience.
A love letter to LinkedIn.
Tests the claimAlmost everything you have been told about the LinkedIn algorithm is folklore, and the part LinkedIn published is short.
I keynote, moderate panels and run the occasional leadership workshop on one strategic question. I also take a small number of advisory conversations with founders in media and creator businesses.
How creative work becomes a business.
A hundred-plus conversations with the operators, founders, and creators turning creative work into real businesses — rebuilt with a new look and a sharper focus. Get on the list and you'll hear the moment it's back.
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