I helped creators build careers when content was still just a hobby.

I build the products, and the commercial engine behind them, that turn an audience into a business. I've done it since 2008 across streaming, social commerce and creator platforms.

I'm Jason Nellis. I was at Hulu when streaming was still a legal gray area, co-founded a company Facebook bought, helped launch Live Shopping and launched Super inside Meta, and stepped in as interim CEO at SuperBam. At BoltOS I lead innovation and go-to-market, selling creator intelligence to Premier League and Bundesliga clubs and global media brands. My best work happens where a product has to start paying for itself.

Read the case studies Get in touch

2008

Building in media since

Companies built and sold

25+

Launch partners for Facebook Live Shopping

5×

Qualified pipeline at BoltOS in six months

$400 → $4,000Monthly revenue, same content At Hulu, repackaging an existing comedy library into themed compilations multiplied its monthly revenue tenfold. Same footage, different format. Read the case study →

Where I am now, and how I got here.

Nearly twenty years of building, mostly on things that didn't have a category yet.

Full career log

Apr 2026 – Present

BoltOS · Head of Innovation & GTM

I lead innovation and go-to-market: the product and the commercial team that turn creator and brand relationships into revenue, selling creator intelligence to Premier League and Bundesliga clubs and global media brands.

2023 – 2026

Jogg and SuperBam

Chief product officer, then interim CEO

Rebuilt Jogg's product process and cut cycle time from twelve weeks to four. At SuperBam, rebuilt the ingestion pipeline for roughly four times the throughput, then stepped into the interim CEO seat.

2017 – 2023

Packagd and Meta

Co-founder, then product director

Co-founded an influencer monetization startup that Facebook bought. Built Live Shopping's first managed partner program, then built and launched Super and became NPE's first Founder in Residence.

2013 – 2017

Overachiever Media and VIZIO

Founder, then product marketing

Founded a marketing studio, grew it to a four-person shop and sold it to Brllnt in 2016. Ran product marketing at VIZIO before leaving to co-found Packagd.

2008 – 2012

Hulu

Technology, then content partnerships

Managed content partnerships for accounts from the White House to NBCUniversal in the early years of streaming. It's where I learned how far a good idea is from a product people use.

Recent writing.

Thinking out loud about the creator economy, usually because something wasn't sitting right.

All essays

Sep 29, 2026 Who counted, and what are they selling?5 min Strategy → Sep 21, 2026 The call to start over at SuperBam6 min Case study → Jul 15, 2026 What you learn when you stop building and start listening3 min Case study → Jul 13, 2026 Comedy Time and the format problem at Hulu2 min Case study →

Play with the argument.

A year as a creator, the cost of a schedule, three questions before a deal.

All experiments

The FeedFifty-two weeks to turn forty views into a living. About 20 min Burn RateCan you afford your own upload schedule? 2 min The LensIs this creator building something, or renting attention? 5 min read 80% of Your Comments Are RobotsA love letter to LinkedIn. 7 min

Also: speaking and advisory.

I keynote, moderate panels and run the occasional leadership workshop. I also take on a small number of advisory engagements with founders in media and creator businesses.

Speaking →Advisory →

Building Value is coming back.

How creative work becomes a business.

A hundred-plus conversations with the operators, founders and creators turning creative work into businesses. It's back in Q4 2026. Leave your email and I'll tell you when the first new episode drops.