Jason Nellis

Leading innovation and product strategy. Details to follow.

Joined as CPO to build the product organization from the ground up, then stepped in as Interim CEO in Q1 2026. SuperBam operates in creator IP protection and monetization — an environment where the roadmap doesn't exist yet, and the job is deciding what's worth building in the first place.

• Built and shipped Shield (content protection and monetization) and Amplify (content production and distribution) from early concept to product.
• Developed and launched an AI deepfake takedown system for creator IP protection.
• Designed and implemented the company's core Payment Engine and ingestion platform.
• Corrected operational burn rate and restructured product vs. services cost allocation to bring the business to a sustainable footing.
• Stepped in as Interim CEO to stabilize leadership and direction during a critical transition period.

Served as CPO at an early-stage AI video company in the creator and media space, responsible for defining what was worth building before a roadmap existed.

• Shaped product vision and go-to-market strategy in a pre-product-market-fit environment, translating ambiguous opportunity into structured direction.
• Worked across product, monetization, and narrative to build a coherent offering in a rapidly moving AI video landscape.

Spent nearly four years across multiple roles as Meta expanded aggressively into creator commerce. Entered through the acquisition of Packagd and grew into increasingly senior product and strategy roles.

• Became Meta's first Founder in Residence — a role built around incubating new product concepts with startup velocity inside a large organization.
• Built Facebook Live Shopping from early concept through market launch inside NPE (New Product Experimentation).
• Served as Product Director on Super, Meta's creator monetization product, overseeing product strategy and platform partner relationships.
• Started as Strategic Partnership Manager for Commerce, building the framework for creator and commerce partner integrations at scale.

Co-founded a creator monetization startup built around the emerging intersection of video, community, and commerce. Acquired by Facebook in 2019.

• Built and led marketing and growth from zero, establishing the brand and distribution strategy that contributed to the acquisition.
• Navigated the full lifecycle of an early-stage startup — from initial concept through fundraising, product development, and acquisition.

Founded a content marketing and media agency in Washington, DC, helping companies tell their story online through social media, video, blogging, and digital strategy. Acquired by Brllnt in 2016.

• Built the agency from zero to a client roster that included the Washington Wizards and Capitals, Vimeo, and Hostelling International USA.
• Delivered video creation and distribution, digital marketing strategy, A/B testing, UX/UI, and product development across clients.

Joined Hulu in its earliest years and grew with the company across nearly five years and three roles. Learned what platform scale actually demands — and the real distance between a good idea and an executable product.

• Managed content partner relationships as the platform's catalog and distribution strategy matured through the formative years of streaming.
• Bridged technical and business teams at a pivotal moment in media — when it was still unclear whether streaming would win.

PBS Distribution (Senior Associate, Digital Distribution), VIZIO (Senior Product Marketing Manager), Dick Clark Productions (Production Assistant). Available on request.