Jason Nellis

Shaping product vision, go-to-market strategy, and innovation direction for BoltOS — building at the intersection of AI and enterprise systems.

Joined as CPO to build the product organization from scratch across creator IP protection and monetization infrastructure. Stepped into the Interim CEO role in Q1 2026 to lead a significant company restructuring.

• Built Shield — creator IP protection and monetization platform — from concept to production, protecting IP for thousands of rights holders across YouTube, Meta, and emerging platforms.
• Led Amplify — content production and distribution product — defining roadmap and go-to-market in a competitive creator economy landscape.
• Architected and shipped an AI deepfake takedown system — an industry-first capability that became a core differentiator for the company.
• Corrected true burn rate from ~$70k to ~$35–40k/month through rigorous cost allocation reform and operational restructuring.
• As Interim CEO: led organizational redesign, managed board communications, and stabilized operations during a period of significant executive transition.

Served as CPO at an early-stage AI video company in the creator and media space, responsible for defining what was worth building before a roadmap existed.

• Shaped product vision and go-to-market strategy in a pre-product-market-fit environment, translating ambiguous opportunity into structured direction.
• Worked across product, monetization, and narrative to build a coherent offering in a rapidly moving AI video landscape.

Entered Meta via the acquisition of Packagd. Held multiple roles including building Facebook Live Shopping inside the New Product Experimentation team and becoming Meta's first-ever Founder in Residence.

• Built Facebook Live Shopping inside NPE — defining product strategy, creator tooling, and monetization architecture for the company's social commerce push.
• Launched Super — a creator monetization product enabling fans to support creators directly inside Facebook Live.
• As Founder in Residence (a role created for this engagement), operated as an internal startup operator: identifying product opportunities, building teams, and shipping new products within a large-scale organization.
• Co-led the Packagd acquisition integration, preserving the team and product velocity that made the deal valuable.

Co-founded an influencer monetization startup focused on connecting creator audiences to commerce opportunities. Acquired by Facebook in 2019.

• Built from zero to acquisition in under three years — product, team, and business model.
• Identified the live commerce opportunity before it became an industry conversation and built initial product thesis around it.

Founded a marketing and media agency. Acquired by Brllnt in 2016. The deal structure was instructive — a cautionary tale about negotiating exits that became part of the curriculum for future decisions.

Joined during Hulu's formative years — when the company was still figuring out whether streaming was a product or an experiment. Held multiple roles across product, growth, and marketing through the early era of on-demand television.

• Contributed to early product development and user growth in the period when Hulu defined what on-demand streaming could be.
• Learned — at scale — the difference between a good idea and an executable product. That distinction has shaped every role since.
• First exposure to the platform thinking and ecosystem dynamics that became the spine of subsequent career moves.

Digital editorial and product roles spanning public media, consumer electronics, and entertainment. Each an education in how different industries approach audiences and distribution.