Product and go-to-market strategy for media and the creator economy.
I'm Jason Nellis. I was at Hulu when streaming was still a legal gray area, co-founded a company Facebook bought, and now run product where AI meets creator IP. The early, unnamed, is-this-even-a-business part is the part I'm good at.
Twenty years of building from the inside — mostly on things that didn't have a category yet.
Started in content partnerships — strategy for accounts from the White House to NBCUniversal — and moved into product and growth as streaming scaled. Learned the distance between a good idea and a product people will actually use, and got a permanent taste for building at scale.
Co-founded an influencer monetization startup, acquired by Facebook. Built Facebook Live Shopping inside NPE. Became Meta's first Founder in Residence.
Built the product org from the ground up — creator IP protection, monetization infrastructure, an AI deepfake takedown system. Stepped in as Interim CEO in Q1 2026.